prototype

These are prototypes of the catalog pages that would be shown to show the various possibilities and the remix goal / purpose of the shop. By using cut up magazine models the idea of remix shines through because it gives a fun quirky aspect to fashion. This heightens the aim of the remix clothing, to make people realize they can be interactive with their clothing and personalize what they want to wear to suit their style.

The girls have had their shirts replaced with different fabrics that were not made to suit their original outfit yet somehow it still works and that is the aim of the Remix shop, to provide creativity and personalization to fashion, which usually involves us simply picking something made for us and being told by magazines what we should be wearing for whatever trend. Remix defies this by showing originality is the key to finding ones style and expressing ones self.